G1 - DESIGN 114: The Art of Innovation

Tuesday, November 5 from 11:30 AM to 1:00 PM « Back

Learning Objectives:

• Identify the importance of embracing and nurturing the culture of innovation
• Discuss Innovation vs. Invention - You can’t invent every day, but you can innovate
    every day
• Discuss the 5-step process of information and trend signs in the mindset of a Trendmaster
• Capture, process and analyze trend signs, drivers and other research materials.
• Identify the ever-changing consumer and how design influences their thought process and

Learn how to embrace a culture of innovation in business and everyday life. In this presentation, Feras Irikat, director of design and marketing for Lunada Bay Tile, will teach participants how to implement the culture of innovation in everyday life and business practice. Learn to capture, analyze and process socio-cultural and psychological research to forecast life, consumer, design and market trends.


Credits: 1.5 hours | 0.2 IACET CEUs

Education Tracks: GENESIS® Lifestyle Booth, Show Floor Education

Event Type: Genesis Lifestyle Program > Session