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• Identify the importance of embracing and nurturing the culture of innovation • Discuss Innovation vs. Invention - You can’t invent every day, but you can innovate every day • Discuss the 5-step process of information and trend signs in the mindset of a Trendmaster • Capture, process and analyze trend signs, drivers and other research materials. • Identify the ever-changing consumer and how design influences their thought process and lifestyle.
Learn how to embrace a culture of innovation in business and everyday life. In this presentation, Feras Irikat, director of design and marketing for Lunada Bay Tile, will teach participants how to implement the culture of innovation in everyday life and business practice. Learn to capture, analyze and process socio-cultural and psychological research to forecast life, consumer, design and market trends.
Feras Irikat is the director of design and marketing for Lunada Bay Tile, a leader in the design and production of handcrafted glass, stone, metal, wood and ceramic tiles. An expert tile designer in all mediums, Irikat holds a bachelor’s degree in interio …Feras Irikat is the director of design and marketing for Lunada Bay Tile, a leader in the design and production of handcrafted glass, stone, metal, wood and ceramic tiles. An expert tile designer in all mediums, Irikat holds a bachelor’s degree in interior design and a master’s degree in family and consumer sciences from San Francisco State University where he also did advanced graduate work and research in color theory and color psychology. He has taught color theory, applications and psychology at SFSU, UC Santa Cruz extension, West Valley College, and at design seminars around the world. His expertise in color theory and color psychology enables him to design and mix color palettes effectively and help to define and guide color trends in tile and home design.
