G7 - BUSINESS 281: Water and Wellness

Friday, November 2 from 11:00 AM to 12:30 PM « Back

Our industry brings families to water. Water is the essential element for a great backyard, and a healthy lifestyle. This course shows why and how our industry can embrace this concept for gains in both the near and distant future.

Learning Objectives:
• Explain the history, present state and future projections of new pool construction.
• Demonstrate why creating swimmers is vital.
• Discuss our industry’s true competition for consumers’ discretionary dollars.
• Discuss steps that each company can make to positively impact profitability, the industry and
   society as a whole.


Credits: 1:50 hrs / 0.2 IACET CEUs

Education Tracks: GENESIS® Lifestyle Booth, Show Floor Education

Event Type: Genesis Lifestyle Program > Session